The other day, over matzo ball soup at Zaftig’s, I inadvertently stumbled into a game with Bassie while trying to explain corporate sponsorship of ballparks:
Me: You know, like, Wrigley Field, that’s owned by the company that makes Juicy Fruit. They sponsor the field so their name’s on it.
Bassie: So who sponsor’s them?
Me: What?
Bassie: Who sponsor’s Wrigley?
Okay, I’ll bite…
Me: Uh, Sports Illustrated?
Bassie: And who sponsors them?
Me: Uh, Gilette?
Bassie: And who sponsor’s them?
I pause and, I guess, look at her incredulously.
Bassie: In the alternate universal where everything has a sponsor, who sponsors Gilette?
Me: Uh, Jewel-Osco?
Bassie: And who sponsors them?
Me: Wal-mart.
Bassie: And who sponsors Wal-Mart.
Me: Hell.*
You knew that’s where this had to be heading.
Bassie: Okay, who sponsors H-E-L-L?
Me: Wal-mart. It’s a mutual sponsorship.
Look, I had to end it somehow.
*To be fair, there were actually several rounds of this, not all of which ended so neatly; one involved the sponsorship of Fenway Park by Disney, which was in turn sponsored by Converse. Then I got stuck.
Now you try. One suggestion: start small; these tiered sponsorships build faster than that crazy Nintendo game where you roll stuff up into a ball and you start with little cookies and then move to furniture and then houses, and somehow you end up with a ball full of planets. What’s that game called? Damn it, this is killing me!