I reached the end of the rainbow, and it was North Halsted August 10, 2005
My husband and I were driving around aimlessly for our night out this evening, when we stumbled upon a couple blocks which I haven’t visited for a while. You know what I’m talking about. I remember when they erected (pardon the pun) those rainbow beacons along Broadway and I just thought, “Don’t those just scream ‘fun, fun, fun’!?” What tickled us tonight was a Budweiser billboard depicting two obviously gay men in what seemed to be a bar-like setting, holding beer, with the slogan, “Be Yourself.” It’s like a whole other world over there; kind of like driving into Pilsen and having all of the billboards turn Spanish.
At any rate, Yosef and I clearly were not the first to discover that advertisers are tapping the gay market. When this started happening years ago, the Christian right was already all over it. So I guess I’m really behind on the whole gender politics issue.
All I can say is this: those “Queer Eye” podcasts are the cat’s meow. My favorite tip thus far: “Don’t know what to do with that holiday sweater? Step one: roll into ball. Step two: hurl out window.”

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